Videos That Explain
Your Product When Your Sales Team Isn't There
Koda is a video production company for B2B and SaaS brands. We plan, script, film, animate, and edit videos for every buying stage, from the first LinkedIn post a prospect sees to the demo their finance head watches.
Why B2B Video
Most Explaining Happens
Without Your Team
B2B purchases move through several buying jobs, from identifying the problem to getting the whole buying group to agree, and buyers loop back through them rather than finishing in order. Video takes your explanation to every stakeholder at each point.
- Your champion explains your product to finance, IT, and operations.
- Buyers new to a product want help understanding its use cases.
- The same explanation for every stakeholder, in your words.
- Use cases shown before the first call.
- Scripts written by our B2B content team.
- Videos planned with your LinkedIn, paid social, and email programmes.
Our Video Production Approach
Every Video Answers One Question a Buyer Asks
Every B2B video has one job: answer the question the buyer has at that stage. We start with that question and where the video will run, such as your website, a sales email, a LinkedIn feed, or an event screen, then set length, format, and script.
Three Rules Behind Our Video Production Services
Strategy Comes Before the Camera
Length, format, and script follow from the video’s job and where it will be published, so you don’t pay for a video that has no clear use.
Scripts by Our B2B Writers
The team that writes Koda’s blogs, whitepapers, and case studies for SaaS and technology companies writes your scripts. Your product and sales teams then review every claim.
One Shoot, Every Platform Format
Each production includes versions for your platforms, with subtitles, branding, and the right aspect ratio, so one shoot supplies your website, sales team, and social channels.
“The product intro videos, pitch decks, and product presentations they delivered truly captured the spirit of what we do, making it easier for us to communicate our value.”
B2B Video Production
Services for Every Buying Stage
SaaS Explainer Videos and Motion Graphics
Explainer videos serve buyers exploring what kinds of solutions exist, showing what your product does, which problem it solves, and where it fits. Animation covers the processes, integrations, and data flows a camera can’t capture, so technical and non-technical members of a buying group can both follow them.
01 Key Deliverables
- Script and storyboard built around one buyer question
- Filmed or animated production
- Motion graphics for workflows and integrations
- Platform versions with subtitles and branding
02 Expected Outcomes
An explanation of your product that a first-time visitor can follow, and that technical and non-technical stakeholders can both use to discuss it.
Explainer Videos
What your product does and which problem it solves, in a format first-time visitors follow.
Motion Graphics
Processes, integrations, and data flows a camera cannot capture.
Product Demo Videos for SaaS
When buyers check whether your product does what they need, demo videos walk them through its key workflows. Buyers see how your product works before a sales call, so they arrive at that call with specific questions for your team.
01 Key Deliverables
- Key workflows agreed with your product and sales teams
- Script reviewed for product accuracy
- Edited demo with subtitles and branding
- Versions for landing pages, sales emails, and events
02 Expected Outcomes
Buyers who reach a sales call having already seen your workflows, and a demo you can measure by the demo requests it brings in.
Key Workflows
Your product’s key workflows, shown step by step so buyers see how it works.
Landing Page Demos
Placed on landing pages and measured by the number of demo requests they bring in.
Sales Team Demos
Sent in deals and measured by how often your team uses them.
Testimonial and Case Study Videos
At the validation stage, buyers want proof from someone who has already bought. Testimonial and case study videos let your customers explain, in their own words, the problem they had and what changed after they chose you. Koda’s content team, which also writes case studies for SaaS brands, plans the questions and the story.
01 Key Deliverables
- Interview questions planned around the buyer’s validation stage
- Filming with your customer
- Edited long and short cuts
- Subtitled versions for your website, sales team, and social channels
02 Expected Outcomes
Proof from your customers, in their own words, that your sales team can send to buyers at the validation stage.
Customer Interviews
Your customers describe, in their own words, the problem they had and what changed after choosing your product.
Case Study Cuts
Short versions of each story for sales emails, LinkedIn, and your website.
Corporate and Employer Brand Videos
When a buying group works toward agreement, finance, procurement, and leadership ask about the company behind the product. Corporate videos answer them through company overviews, leadership messages, culture films, and employer brand videos that show who is behind the product.
01 Key Deliverables
- Company overview films
- Leadership message videos
- Culture and employer brand films
- Editing of footage you already have
02 Expected Outcomes
A clear picture of the people and organisation behind your product, ready for finance, procurement, and leadership to review while the buying group works toward agreement.
Leadership Messages
Leadership messages that put the people behind your product on screen.
Existing Footage
We edit footage you already have, adding branding, subtitles, and motion graphics.
Social Media and LinkedIn Videos
At problem identification, buyers realise something needs to change. Short social and LinkedIn videos put that problem in the feeds they already check. Because Koda also runs LinkedIn marketing, paid social, and email programmes, each video is planned with a place to run and an audience to reach on the day it’s finished.
01 Key Deliverables
- Short cuts for LinkedIn and other social feeds
- Subtitles and aspect ratios for each platform
- Video series planned around buyer questions
- Distribution recommendation for each video
02 Expected Outcomes
Short videos that start conversations in buyer feeds, measured by views and engagement.
LinkedIn Video
Short cuts for LinkedIn feeds, with subtitles and branding.
Video Series
What works becomes a repeatable series, so you build a video library rather than one-off assets.
How We Work
How Our Video Production Team Works With You
Every project follows the KODA framework, from reviewing the questions your buyers ask to turning the videos that work into a repeatable series.
Need a single demo or a full library?
and Strategise
- Review of your product, ICP, and competitors
- Buyer questions mapped to each buying stage
- Video job, audience, format, and length agreed
- Publishing channels set before production
and Execute
- Script and storyboard approved
- Filming, animation, or editing to the approved plan
- Final edits with subtitles, branding, and platform versions
and Optimise
- Each video reviewed against the job it was made for
- Cuts, hooks, or calls to action revised where needed
- Distribution recommendation for each video
and Repeat
- Videos that work turned into a repeatable series
- A video library built across buying stages
- Fewer one-off assets, more reusable formats
Frequently Asked Questions About
Our Video Production Services
What does a video production company do?
A video production company plans, scripts, films, animates, and edits videos for a business. Koda’s video production services also cover platform versions, subtitles, and distribution recommendations, so each video is ready to publish where your buyers will see it.
What makes a B2B and SaaS video production company different?
B2B and SaaS videos have to explain complex products to several stakeholders, often without a salesperson present. A B2B and SaaS video production company plans each video around a specific buying stage and writes scripts that technical and non-technical viewers can both follow.
Do you offer corporate video production?
Yes. As a corporate video production company, Koda makes company overviews, leadership messages, culture films, and employer brand videos. These show the people and organisation behind your product, and we can also edit footage you already have.
How much does video production cost?
Cost depends on the type of video, its length, whether it is filmed or animated, and how many platform versions you need. Share your brief, and we will scope the project and give you a quote.
How do you measure whether a video works?
We measure each video against the job it was made for. For a social video, that is views and engagement. For a demo video on a landing page, it is demo requests. For a sales video, it is how often your team uses it in deals.