Case-Studies

Driving 148% Organic Lead Growth for a SaaS Brand in One Year

A closer look at how Koda integrated SEO, technical optimisation, AI SEO and conversion-led content to expand search visibility and strengthen high-intent product pages, building a sustainable organic lead-generation engine for the SaaS brand.

+148%

Increase in quarterly organic leads

10×

Growth in annual organic leads over three years

+52%

Expansion in keyword footprint

+72%

Increase in AI visibility

96%

Of leads generated through high-intent conversion pages

1

ChatGPT established as a measurable organic lead source

From Zero to Searchable Building AI SEO Visibility

Discover how Koda established search and AI visibility from near-zero authority. Read about the strategic approach across content, technical SEO, schema and backlinks, and the measurable growth achieved across search and AI platforms.

+538%

Keyword growth in 6 months

83

Total ranking keywords (up from 13)

12

Keywords now in top 10

430

Backlinks built from 160 referring domains

11

AI-cited pages recorded

3

AI platforms citing the brand: ChatGPT, Google AI Overviews, AI Mode

How Koda Helped Covlant Build One Clear Market Position in AI Software Quality

See how Koda helped Covlant define what it should own in the AI software quality market. Read about the strategic shift in positioning, differentiation and messaging, and how it was translated into a clear buyer and go-to-market framework.

One position

AI-native, impact-driven quality intelligence, owned across the business.

One narrative

From test automation to decision intelligence.

One differentiator

Inside-out code analysis and real code impact, consistently leading.

Category whitespace

A defensible space outside the crowded AI testing and automation category.

Buyer clarity

VP Engineering, Head of QA and DevOps mapped with roles, use cases and barriers.

GTM sequence

A three-stage approach Category → Proof → POC that builds belief before purchase.

How Koda Grew Website Traffic 78.9% and Built a Full-Funnel Demand Engine for a Global SAP Partner

From fragmented marketing efforts to a full-funnel demand engine. This case study looks at Koda’s integrated approach across content, SEO, paid media, ABM, events and PR, and the role each channel played in building sustained enterprise demand.

78.9%

Growth in website traffic versus the prior period, reaching 41.1K.

49.05%

Growth in organic search traffic, reaching 13.8K.

241K+

LinkedIn impressions over the last 365 days, with 10.6K new followers.

263%

LinkedIn engagement versus competitors, at a 15.9% engagement rate.

62K+

Enterprise contacts reached via email at 96.62% delivery.

AI search

Visibility established across ChatGPT, Perplexity and Gemini.