Marketing with a 💙
In a world where marketing is expected to do more with less, we believe the brands that truly matter are the ones that stand for something good. That belief guides everything we do, from how we think and create for our clients, to how we build and grow Koda.
Koda: Built for Tomorrow
Seven years ago, Koda started with a simple idea: marketing was changing, and the agency model needed to change with it.
We didn't set out to build a traditional agency. We set out to build one that could keep moving, technology-first, curious by nature, and relentlessly focused on results.
A marketing and content strategist with extensive experience across B2B technology, SaaS, media, and startups. Her background spans journalism, content leadership, brand strategy, and growth marketing, bringing together the rare combination of storytelling expertise and business-focused marketing execution that defines Koda's approach today.
The people behind the work.
A small, senior team of strategists, writers, and specialists who bring every campaign to life.
Come build the next chapter with us.
Role Overview
We're looking for a strategic and hands-on Content Marketing Specialist who can join our team and shape our content engine. The role includes creating original content and repurposing high-impact assets that attract, convert, and retain B2B audiences. If you've written white papers, eBooks, tech documents and case studies, this role is for you.
If your writing experience is limited to social media content, this role isn't the right fit.
Only candidates based in Bangalore should apply.
If your content creation skill is restricted to AI, this role is not for you.
Key Responsibilities
- Develop and manage the content calendar aligned with marketing and business objectives.
- Strong understanding of tech products and services and ability to do thorough research.
- Write, edit, and optimize a variety of content types, including blog posts, case studies, white papers, email campaigns, landing pages, and video scripts.
- Own messaging consistency and content quality across all channels and touchpoints.
- Partner with subject matter experts to create authoritative, solution-oriented content.
- Use SEO best practices to increase visibility and organic traffic.
- Analyze content performance and continuously refine strategy based on insights.
- Support campaigns with tailored content for different funnel stages (TOFU, MOFU, BOFU).
- Repurpose long-form content into snackable formats (eBooks, infographics, LinkedIn posts).
- Able to juggle multiple content assets in a day.
Requirements
- 4–5 years of experience in content marketing, with a focus on B2B or SaaS.
- Exceptional research, writing and editing skills with a knack for simplifying complex topics.
- Strong understanding of SEO, buyer personas, and SaaS customer journeys.
- Experience using content tools like Semrush, Ahrefs, Grammarly, CMS platforms, and Google Analytics.
- Ability to work independently, manage deadlines, and prioritize in a fast-paced environment.
Qualifications
- Proficiency in communication and strong interpersonal skills to collaborate with teams and engage with clients effectively.
- Strategic thinking skills with expertise in marketing strategy and sales enablement to create impactful campaigns.
- Passion for B2B marketing, with a preference for candidates experienced in the tech and SaaS industries.
- Bachelor's degree in Marketing, Business, Communications, or a related field is preferred.
Company Description
Koda is a full-funnel digital marketing agency that specializes in serving B2B tech and SaaS companies worldwide. Known for challenging conventional approaches, Koda is dedicated to finding innovative, tailored solutions that deliver measurable results. With a unique perspective on modern marketing, the team at Koda combines creativity and strategy to address complex challenges.
To Apply
Please submit your resume, portfolio/samples of B2B or SaaS content work, and a brief note on why you're a fit for this role.