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Koda

ChatGPT Ads Agency

For B2B and SaaS Brands That Want Pipeline From ChatGPT Ads

Koda is a ChatGPT ads agency for B2B and SaaS companies in India, Singapore, and the UAE. We plan, launch, and manage your campaigns in OpenAI’s Ads Manager, and measure each one by the pipeline it generates, not clicks.

ChatGPT Ads Agency

For B2B and SaaS Brands That Want Pipeline From ChatGPT Ads

Koda is a ChatGPT ads agency for B2B and SaaS companies in India, Singapore, and the UAE. We plan, launch, and manage your campaigns in OpenAI’s Ads Manager, and judge each one by the pipeline it produces, not clicks.

Why ChatGPT Ads

Reach Buyers While

They Compare Vendors

ChatGPT now shows sponsored placements below its answers, and OpenAI reports that ChatGPT reaches billions of people each week. OpenAI positions these ads around the moments people compare options before deciding, which in B2B is the shortlisting stage.

  • Your ad appears directly below ChatGPT's answer.
  • Each ad carries your name, logo, headline, description, image, and landing page.
  • Plus, Pro, and Business users, including company accounts, see no ads.
  • No published benchmarks exist yet.
  • Conversion tracking goes live before any budget is spent.
  • Measured against the same cost-per-lead targets as Google and LinkedIn.

Our ChatGPT Ads Approach

Why ChatGPT Ads Don't Run on Keyword Lists

OpenAI’s system picks which ad to show based on the conversation’s context and intent, your ad copy and landing page, and the context hints you write for each ad group. OpenAI states that context hints guide matching but do not guarantee your ad will appear.

Three Rules Behind Our ChatGPT Ads Campaigns

Target Markets, Platforms, and Audiences

You choose countries (and, where available, states, cities, or postal codes), platforms, and custom audiences to include or exclude. Included audiences need at least 25,000 matched users.

If our performance marketing team runs your Google or LinkedIn Ads, ChatGPT Ads are measured on the same cost-per-lead and pipeline targets.

Our ChatGPT Ads Management Services, From Audit to Reporting

ChatGPT Ads Consultation and Readiness Audit

ChatGPT shows ads only to adult users on the Free and Go plans, and OpenAI has published no performance benchmarks for them. Before you spend, we assess whether ChatGPT Ads suit your offer, market, and sales cycle, and define what a test needs to prove to earn more budget.

01 Key Deliverables

  • Fit assessment against your offer, market, and sales cycle
  • Test plan with budget, duration, and success threshold
  • Review of your current Google Ads and LinkedIn Ads
  • Where ChatGPT Ads sit in your paid media mix

02 Expected Outcomes

A clear decision on whether to test ChatGPT Ads before any spend, and a test plan that states exactly what result justifies continuing.

Channel Fit Review

Your offer, market, and sales cycle weighed against who sees ChatGPT ads.

Ads vs AI SEO

Ads sit below answers. Getting named inside one is AI SEO work.

ChatGPT Ads Campaign Strategy and Setup

We build your account and campaigns around the questions buyers ask about your category and the problems your product solves. Budget goes to the markets, platforms, and audiences that match your ICP, and we handle account verification so your launch isn’t held up.

01 Key Deliverables

  • Account setup and verification in OpenAI’s Ads Manager
  • Ad groups built around buyer questions
  • Country, platform, and custom audience targeting
  • Bidding objective set for each campaign

02 Expected Outcomes

A launch that isn’t delayed by verification or OpenAI’s home-country rule for new accounts, with spend aimed at buyers who match your ICP.

Market Targeting

Countries, plus states, cities, or postal codes where available, matched to your sales regions.

Custom Audiences

Lists to include or exclude. Included audiences need at least 25,000 matched users.

Bidding Objectives

Views, Clicks, or Conversions, chosen by what your test must prove.

ChatGPT Ad Creative and Landing Pages

A buyer who clicks from a comparison question needs a page that continues that comparison, not a generic homepage. Your context hints, ad copy, and landing page also tell OpenAI’s system what you sell and who it’s for, so we write all three together, around the same question your buyer asked in ChatGPT.

01 Key Deliverables

  • Context hints written for each ad group
  • Headlines, descriptions, and images for each ad
  • Landing pages matched to buyer questions
  • Ad variations for message testing

02 Expected Outcomes

Clearer matching signals for OpenAI’s system, and ad tests that show which messages bring in qualified leads.

Context Hints

Written for each ad group to guide matching. OpenAI states they are not exact-match keywords, so wording matters.

Matched Landing Pages

Pages that pick up the exact question the buyer was asking in ChatGPT.

ChatGPT Ads Conversion Tracking and Measurement

OpenAI has published no ChatGPT Ads benchmarks across advertisers, industries, or campaign types, so your own tracking is what tells you whether the channel works. We set it up before the first rupee, dollar, or dirham is spent.

01 Key Deliverables

  • Conversion events defined before launch
  • CRM integration from ad click to closed deal
  • Cost-per-lead comparison across your paid channels
  • Performance baseline built from your own data

02 Expected Outcomes

Your own performance baseline on a platform with none published, and a like-for-like view of ChatGPT Ads against your other paid channels.

Pipeline Tracking

Every lead followed from ad click to opportunity and closed deal.

Channel Comparison

Compared with Google Ads and LinkedIn Ads on cost per lead.

ChatGPT Ads Optimisation and Reporting

OpenAI states that ChatGPT Ads results depend on campaign objective, creative, landing page experience, and relevance to the user. We test each of these against cost per lead and pipeline, move budget toward the ad groups and markets that produce qualified opportunities, and replace the context hints, creative, and pages that don’t.

01 Key Deliverables

  • Tests on creative, context hints, and bids
  • Budget shifts toward high-performing ad groups and markets
  • Replacement of weak hints, creative, and landing pages
  • Monthly report on spend, leads, pipeline, and sales

02 Expected Outcomes

Budget concentrated on what produces qualified opportunities, and monthly reporting tied to pipeline, not clicks.

Monthly Reporting

Spend set against leads, pipeline, and sales, not clicks.

Multi-Market Expansion

Other supported countries added once identity verification and home-market spend requirements are met.

How We Work

How Our ChatGPT Ads Agency Works With You

Every campaign follows the Koda framework, from auditing the questions buyers ask about your category to scaling the ad groups that bring in qualified opportunities.

Want to know if ChatGPT Ads suit you?

Discover
and Strategise
  • Audit of your ICP, competitors, and paid performance
  • Research into questions buyers ask about your category
  • Objective, markets, and budget set for the test
  • Success metrics agreed before any spend
Create
and Execute
  • Context hints, ad copy, and creative for each ad group
  • Landing pages built around buyer questions
  • Launch with conversion tracking and CRM connections live
Optimise
and Report
  • Tests on creative, context hints, and bids
  • Results measured against cost per lead and pipeline
  • Monthly reports on spend, leads, pipeline, and sales
Scale
and Expand
  • Budget moved into ad groups that produce qualified opportunities
  • Weak hints, creative, and pages replaced
  • Expansion to other supported countries once eligible

Frequently Asked Questions About

Our ChatGPT Ads Services

A ChatGPT ads agency plans, sets up, and manages campaigns in OpenAI’s Ads Manager. Koda’s ChatGPT ads management covers consultation, account setup, context hints, creative, landing pages, conversion tracking, optimisation, and reporting tied to leads and sales.

OpenAI sets minimum daily budgets by currency, including INR 725, SGD 25, AED 65, and USD 25. For Clicks campaigns, it recommends a starting maximum bid of USD 3 to 5. Koda’s management fee depends on scope.

OpenAI has published no cross-advertiser benchmarks and says results depend on objective, creative, landing page experience, and relevance. So Koda sets up conversion tracking and CRM integration before launch, and judges each campaign on the leads and pipeline it produces.

No. OpenAI states that ads do not influence ChatGPT’s answers and are shown separately from them. Getting your brand named inside an answer depends on whether AI systems see it as a credible source, which is the work of AI SEO.

Look for B2B paid media experience, conversion tracking and CRM integration built into setup, a test plan with success metrics, and reporting tied to pipeline. An agency that also runs AI SEO can plan paid and organic visibility together.

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