Key Takeaways

• Profound offers a free seven-day trial, and its full plan, Enterprise, is priced on request.
• Peec AI, Otterly.AI, AthenaHQ, Scrunch, Semrush, and SE Ranking all track how AI engines mention and cite your brand, at different prices and depths.
• Every tool on this list measures AI visibility. Some suggest fixes or draft content, but your team still has to approve changes and earn mentions on other sites.
• If your team has the people to act on the data, a tool is enough. If it doesn’t, a managed AI SEO service does the work the dashboard points to.
• Koda publishes this page and offers a managed AI SEO service, which is one of the options compared below.

A B2B SaaS marketing team signs up for an AI visibility tool. Within a week, it can see which prompts name its competitors and not its brand, which pages ChatGPT cites, and where Perplexity gets its answers. Then the harder question arrives: who is going to fix it?

That question shapes the choice of a Profound alternative more than any feature list. This guide compares six tools and one managed service, using pricing and features published on each vendor’s own site as of October 2026.

What Profound does, and why B2B SaaS teams look for alternatives

Profound is an AI visibility and AI marketing platform. Its free trial tracks 50 prompts a day for seven days across ChatGPT, Gemini, and Google AI Overviews. Its Enterprise plan covers up to nine engines, including Perplexity, Claude, Microsoft Copilot, and Google AI Mode, and adds SSO, SOC 2 compliance, and dedicated support.

Profound also goes beyond tracking. Its AI Marketer drafts and stages page rewrites, content calendars, and social posts, and a marketer approves each piece before it goes live. Profound says it is trusted by a third of the Fortune 100.

B2B SaaS teams usually look elsewhere for one of three reasons:

• Pricing: Profound’s pricing page lists no price for its paid plans. Enterprise is priced on request.
• Scope: A smaller team may only need to track a few dozen prompts on two or three engines.
• Capacity: Better data does not change what AI engines say about a brand. Someone still has to approve and publish content changes, fix structured data, and earn mentions on the sites AI engines draw from.

How to choose a Profound alternative

Judge each option on five points:

1. Engine coverage: Check whether the plan you can afford covers the engines your buyers use. Several tools charge extra for Claude, Gemini, or Google AI Mode.
2. Prompt volume: Count the prompts you need to track across your product categories, use cases, and competitors.
3. Depth of insight: Look for citation and source data, not just mention counts. Source data shows which pages and sites shape each answer.
4. Action: Find out whether the tool only reports gaps or also recommends or drafts fixes.
5. Who does the work: Decide whether your team has the time and skills to act on what the tool finds.
   
   

Profound alternatives at a glance

The 7 best Profound alternatives for B2B SaaS teams

1. Peec AI

Peec AI measures four things: visibility (the share of chats that mention your brand), position, sentiment, and sources. Its source data separates pages that informed an answer from pages the answer cited by URL. The Starter plan tracks 50 prompts daily across any three of ChatGPT, Google AI Mode, AI Overviews, Microsoft Copilot, Gemini, and Naver AI, with unlimited users. Enterprise plans track up to 13 models, including Claude and Perplexity.

Peec AI suggests next steps, such as digital PR, but it does not create content. It suits teams that want clean measurement and already have people to act on it.

2. Otterly.AI

Otterly.AI has the lowest paid entry price on this list. Its Lite plan costs $29 a month for 15 prompts across ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot, and the Standard plan costs $189 a month for 100 prompts. Google AI Mode, Gemini, and Claude are paid add-ons on every plan.

Every plan includes a GEO audit and crawlability and content audits, which check how well AI engines can crawl and read your pages. Plans run month to month, so it suits a small team testing AI visibility tracking for the first time.

3. AthenaHQ

AthenaHQ has a free Essential plan with 300 credits, where one credit equals one AI response. Its Starter plan costs $295 a month for 3,600 credits and covers 11 engines, including Claude, Grok, DeepSeek, and Meta AI.

Starter also includes a content optimization agent, on-page and off-page actions, and integrations with Google Analytics 4 and Search Console. It suits SaaS teams that want the tool to guide their content changes and link AI visibility to site data.

4. Scrunch

Scrunch covers ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and AI Overviews, and Meta on every plan. Its Starter plan costs $300 a month, or $250 a month billed annually, for 350 custom prompts and three personas, with a seven-day free trial and no card required.

Every plan monitors AI agent traffic to your site. Scrunch’s Agent Experience Platform also builds an AI-friendly version of your site. It suits teams that care how AI crawlers read their pages, not only what AI answers say.

5. Semrush

Semrush adds AI visibility reports to its SEO platform. Its Brand Performance report shows how AI platforms such as ChatGPT describe your brand and your competitors, and it adds recommendations. Check Semrush’s pricing page for the current cost.

It suits teams that already run keyword research and site audits in Semrush and want AI visibility data in the same place.

6. SE Ranking

SE Ranking sells AI Search as an $89-a-month add-on, or $71.20 a month billed annually, on top of a platform plan that starts at $129 a month. The add-on tracks Google AI Overviews, AI Mode, Gemini, and ChatGPT, and SE Ranking lists Microsoft Copilot as coming soon.

It suits teams already using SE Ranking for rank tracking. Note that Perplexity and Claude are not on the list.

7. Koda (managed AI SEO service)

Koda is not a tool. It is the team that acts on the dashboard. Every tool above shows where your brand is missing from AI answers. Koda’s AI SEO service changes what AI engines draw from: your content, your structured data and entity signals, and your coverage on other sites through digital PR.

Koda targets Google AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, and Claude. It suits B2B SaaS teams that can see their AI visibility gaps but lack the time or people to close them.

Tool or managed service: which one does your team need?

Choose a tool if your team already has a content writer, someone who can change your site’s structured data, and someone who can pitch media. A tool tells them where to focus, and they do the work.

Choose a managed service if the gap report is piling up unread. The table below shows who handles each task in each model.

The two can also work together: a tool for daily tracking, and a service for the work.

How Koda turns AI visibility data into citations

Koda’s AI SEO service starts where a dashboard stops. It includes an AI Visibility Audit and competitor analysis, which show how AI engines currently treat your brand next to your competitors.

The work then runs on three tracks. Content work makes your pages easy for AI engines to pull clear answers from, through AI-optimized copy, conversational content, and topical strategy. Technical work adds schema and structured data and strengthens entity signals, so AI engines connect your brand to the right category. Digital PR earns press coverage, media mentions, and backlinks, which give AI engines more credible sources that name your brand.

Koda then reports on AI brand mentions, cited pages, AI Overview appearances, and AI referral traffic, with visibility broken down across ChatGPT, Perplexity, Gemini, and Claude.

Conclusion

Profound is built for large enterprises, with custom pricing, SSO, and SOC 2 compliance. Its alternatives cover a wider range of budgets and team sizes. Peec AI, Otterly.AI, AthenaHQ, Scrunch, Semrush, and SE Ranking will all show a B2B SaaS team where its brand is missing from AI answers.

The deciding question is who closes those gaps. If your team has the capacity, pick the tool that fits your engines, prompt count, and budget. If it doesn’t, talk to Koda about a managed AI SEO service that does the work your dashboard points to.