Koda is a ChatGPT ads agency for B2B and SaaS companies in India, Singapore, and the UAE. We plan, launch, and manage your campaigns in OpenAI’s Ads Manager, and measure each one by the pipeline it generates, not clicks.
Koda is a ChatGPT ads agency for B2B and SaaS companies in India, Singapore, and the UAE. We plan, launch, and manage your campaigns in OpenAI’s Ads Manager, and judge each one by the pipeline it produces, not clicks.
ChatGPT now shows sponsored placements below its answers, and OpenAI reports that ChatGPT reaches billions of people each week. OpenAI positions these ads around the moments people compare options before deciding, which in B2B is the shortlisting stage.
OpenAI’s system picks which ad to show based on the conversation’s context and intent, your ad copy and landing page, and the context hints you write for each ad group. OpenAI states that context hints guide matching but do not guarantee your ad will appear.
You choose countries (and, where available, states, cities, or postal codes), platforms, and custom audiences to include or exclude. Included audiences need at least 25,000 matched users.
Delivery depends on how clearly your context hints, ad copy, and landing page describe what you sell and who it’s for. We write all three together.
Views bills per 1,000 impressions and Clicks bills per valid click. Conversions optimises toward a chosen event, but you still pay per click or per 1,000 impressions.
If our performance marketing team runs your Google or LinkedIn Ads, ChatGPT Ads are measured on the same cost-per-lead and pipeline targets.
ChatGPT shows ads only to adult users on the Free and Go plans, and OpenAI has published no performance benchmarks for them. Before you spend, we assess whether ChatGPT Ads suit your offer, market, and sales cycle, and define what a test needs to prove to earn more budget.
01 Key Deliverables
02 Expected Outcomes
A clear decision on whether to test ChatGPT Ads before any spend, and a test plan that states exactly what result justifies continuing.
Your offer, market, and sales cycle weighed against who sees ChatGPT ads.
Ads sit below answers. Getting named inside one is AI SEO work.
We build your account and campaigns around the questions buyers ask about your category and the problems your product solves. Budget goes to the markets, platforms, and audiences that match your ICP, and we handle account verification so your launch isn’t held up.
01 Key Deliverables
02 Expected Outcomes
A launch that isn’t delayed by verification or OpenAI’s home-country rule for new accounts, with spend aimed at buyers who match your ICP.
Countries, plus states, cities, or postal codes where available, matched to your sales regions.
Lists to include or exclude. Included audiences need at least 25,000 matched users.
Views, Clicks, or Conversions, chosen by what your test must prove.
A buyer who clicks from a comparison question needs a page that continues that comparison, not a generic homepage. Your context hints, ad copy, and landing page also tell OpenAI’s system what you sell and who it’s for, so we write all three together, around the same question your buyer asked in ChatGPT.
01 Key Deliverables
02 Expected Outcomes
Clearer matching signals for OpenAI’s system, and ad tests that show which messages bring in qualified leads.
Written for each ad group to guide matching. OpenAI states they are not exact-match keywords, so wording matters.
Pages that pick up the exact question the buyer was asking in ChatGPT.
OpenAI has published no ChatGPT Ads benchmarks across advertisers, industries, or campaign types, so your own tracking is what tells you whether the channel works. We set it up before the first rupee, dollar, or dirham is spent.
01 Key Deliverables
02 Expected Outcomes
Your own performance baseline on a platform with none published, and a like-for-like view of ChatGPT Ads against your other paid channels.
Every lead followed from ad click to opportunity and closed deal.
Compared with Google Ads and LinkedIn Ads on cost per lead.
OpenAI states that ChatGPT Ads results depend on campaign objective, creative, landing page experience, and relevance to the user. We test each of these against cost per lead and pipeline, move budget toward the ad groups and markets that produce qualified opportunities, and replace the context hints, creative, and pages that don’t.
01 Key Deliverables
02 Expected Outcomes
Budget concentrated on what produces qualified opportunities, and monthly reporting tied to pipeline, not clicks.
Spend set against leads, pipeline, and sales, not clicks.
Other supported countries added once identity verification and home-market spend requirements are met.
Every campaign follows the Koda framework, from auditing the questions buyers ask about your category to scaling the ad groups that bring in qualified opportunities.
Want to know if ChatGPT Ads suit you?
A ChatGPT ads agency plans, sets up, and manages campaigns in OpenAI’s Ads Manager. Koda’s ChatGPT ads management covers consultation, account setup, context hints, creative, landing pages, conversion tracking, optimisation, and reporting tied to leads and sales.
OpenAI sets minimum daily budgets by currency, including INR 725, SGD 25, AED 65, and USD 25. For Clicks campaigns, it recommends a starting maximum bid of USD 3 to 5. Koda’s management fee depends on scope.
OpenAI has published no cross-advertiser benchmarks and says results depend on objective, creative, landing page experience, and relevance. So Koda sets up conversion tracking and CRM integration before launch, and judges each campaign on the leads and pipeline it produces.
No. OpenAI states that ads do not influence ChatGPT’s answers and are shown separately from them. Getting your brand named inside an answer depends on whether AI systems see it as a credible source, which is the work of AI SEO.
Look for B2B paid media experience, conversion tracking and CRM integration built into setup, a test plan with success metrics, and reporting tied to pipeline. An agency that also runs AI SEO can plan paid and organic visibility together.
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