How Content Marketing Agencies Boost Search Engine Rankings?
November 17, 2023
When was the last time you spent more than a minute scrolling through the search results in Google’s latest UI of SERP (Search Engine Page Results)? Not having a top ranking on SERP can drastically impact your online visibility.
Do people ever see the results after the first page on Google? That’s the age-old question. Well, only a minuscule 0.63% of people scroll past the first page of Google and often change keywords immediately to get to what they are looking for.
- Increased website traffic
- Building brand awareness
- Generating leads and sales
- Establishing credibility
But how to get to the top of SEO rankings? First, let’s understand what SEO rankings are.
SEO Ranking: Visibility For Your Business
SEO ranking is the position of a website on SERP for a specific keyword. The higher the website’s position in the search engine, the more likely it will be visible and clicked on. For any search query, the ‘Sponsored’ pages on top are paid results and the ones without the sponsored tag are called organic (non-paid) results.
For example, for a search term, ‘b2b saas content marketing Bangalore’ Koda is showing on the first page as an organic result.
Getting higher rankings for your pages is the primary objective from a SEO standpoint. The higher ranking in search results, the higher the chances of getting organic search traffic to your website..
Simply put: Better rankings = More visibility
To rank your web pages, search engines need to find them first. Let’s see how this process works in Google.
- Crawling: The Googlebots or spiders will crawl your website. The bots will go from page to page reading your content.
- Indexing: This happens when Google stores your data in a massive database called the Google index.
- Ranking: If your page meets Google’s criteria such as content relevance, headings, title tags, meta descriptions, and media optimization it will pop up as a search result for relevant search queries.
To get to the top of the SEO rankings, several elements such as high-quality content, keyword research, backlinks, on-page SEO, technical SEO, content optimization, and more come together so that the search engines can favour your web pages and your readers can interact with them.
Also read: Tips to Optimize Digital Marketing Content for Search Engines
Content is what drives SEO and what better way to achieve higher SEO rankings than implementing a content strategy. Let’s get into how both of these elements work together.
Content Marketing and SEO: The Dynamic Duo
Content marketing and SEO are important foundations of digital marketing strategy and ranking your website at the top of Google’s search results. A dynamic content marketing strategy will help you to communicate relevant information to your target audience.
Through blogging for SEO and other content pieces such as whitepapers, ebooks, brochures, product pages, infographics, and videos, you can nurture your audiences and increase the organic search traffic of your website. However, only writing the most exciting content is not enough. It is equally important to make you content visible to 2 trillion searchers every year.
Whether you are the owner of a small business or a Fortune 500 company, a robust SEO and content marketing strategy determins how easily your customers can find you. What you require is a one-stop shop SEO-focused content marketing agency that handles the entire process of keyword research, SEO content creation, publishing, link building, content optimization, and analytics for your B2B and SaaS brands across different verticals.
Here’s how content marketing agencies help boost your search engine rankings.
Content creation and optimization
Keyword research: Identifies relevant keywords and phrases that your target audience use to search for information related to the business.
Content creation: Develop high-quality, relevant, and engaging content that incorporates the identified keywords naturally.
Content optimization: Ensures that on-page elements, such as title tags, meta descriptions, headings, and image alt text, are optimized for search engines.
Consistency: Frequent posting of blogs that are, informative, SEO optimized and address the needs and interests of the target audience.
Internal linking: Strategically link blog posts and other content internally to improve site navigation and enhance the overall SEO structure.
Backlinks: Develop strategies to earn backlinks from reputable websites or engage in outreach efforts to build relationships and secure quality backlinks.
Guest posting: Contributes guest posts to authoritative websites in the industry to build credibility.
Social media integration
Content distribution: Share content across social media platforms to increase its reach and potentially generate engagement through likes, comments, and shares that can impact search rankings.
Social engagement: Encourages social sharing and engagement through content with your customers to boost visibility.
Website audit: Conducts a thorough audit of the website to identify and address technical issues that may impact SEO, such as page load speed, mobile optimization, and crawl errors.
XML sitemap: Ensures the presence of an XML sitemap to help search engines understand the structure of the website.
Local content optimization: Optimizes content for local search queries, especially if the business has a brick-and-mortar store.
Analytics and reporting
Monitoring performance: Use tools like Google Analytics, Google Search Console, and Semrush to monitor the performance of the website in terms of traffic, user behaviour, and search rankings.
Reporting: Provide regular reports on key SEO metrics and the impact of content marketing efforts.
Are You Ready To Book Your Spot On Google’s Page 1?
It’s not about being visible, it’s about being visible to the right audience at the right time. Koda’s got the SEO expertise to elevate your online visibility. By fine-tuning keywords, optimizing content, and implementing content strategies, we pave the way for your website to claim top-ranking positions above your competitors.
Your journey to page 1 starts here.