Case study

Establishing MarTech Thought Leadership through Personalized Content Marketing

B2B content marketing firm



The marketing technology (MarTech) industry has been growing rapidly, with businesses of all sizes relying on MarTech tools to improve their marketing strategies. MarTech tools such as email automation, push notifications, and social media management have become an essential part of marketing for many companies. Despite the abundance of tools and platforms available, MarTech companies often find it challenging to find the appropriate content marketing partners to assist them in distinguishing themselves in a competitive market. In this case study, we explore how KODA helped MarTech companies overcome their content marketing challenges and achieve their marketing goals.

Challenges faced

With the MarTech industry estimated to be worth over $120 billion, competition is fierce, and it’s more important than ever for companies to differentiate themselves. One of the biggest challenges faced by MarTech companies is the uncertainty surrounding return on investment (ROI) measurements when it comes to outsourcing content. In fact, 56% of MarTech companies reported this as their biggest challenge. The MarTech industry relies on diverse marketing tools to effectively engage their target audience. As a result, there is a growing demand for top-notch content creation and distribution to help MarTech companies stand out in the market.


KODA’s team of content creators and marketing experts has worked with top players in the MarTech industry, including Unicorn companies, IPOs, and other leading brands, helping them overcome their content marketing challenges and achieve their marketing objectives. As a B2B SaaS content marketing agency, we specialize in all formats of content creation, including:

  • Guides
  • Case studies
  • Content for ABM
  • Thought leadership articles
  • Solution briefs
  • Blogs
  • Cheatsheets, and more. 

We understand that each MarTech company is unique, with its own set of marketing objectives and target audience. As such, we take a customized approach to content marketing, working closely with our clients to understand their needs and goals. 

Our end-to-end solutions include:

  • Content strategy and ideation
  • Content creation
  • Content distribution


KODA’s tailored approach to content marketing has been specifically designed to cater to the unique needs of MarTech companies. Over the years, our team of content creators and marketing experts has successfully helped several Unicorn companies operating in the MarTech industry achieve their marketing objectives. By developing and implementing effective content marketing strategies, we have helped our clients enhance their brand recognition and establish themselves as thought leaders in the MarTech space.

We believe that our customized approach to content marketing is what sets us apart, and it’s why we’re able to help MarTech companies of all sizes and industries achieve their marketing goals. With our tailored approach, our clients have seen the following results:

  • Enhanced brand recognition
  • Established thought leadership
  • Improved lead generation efforts

Key takeaway

KODA, a content marketing agency, helped MarTech companies overcome their challenges and achieve their marketing objectives. The highly competitive MarTech industry requires companies to differentiate themselves to stand out. KODA’s team of content creators and marketing experts developed effective content marketing strategies, enhanced brand recognition, established thought leadership, and improved lead generation efforts for Unicorn companies, IPOs, and other leading brands. Their customized approach considers each company’s unique needs and goals, leading to tailored solutions that achieve their marketing objectives.


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