Disrupting B2B Tech and SaaS Space: Tuhina Anand

KODA Integrated Marketing Services is an award-winning content marketing agency that drives the right conversations, turns leads into interests, and builds a brand. It helps businesses achieve their marketing objectives by delivering compelling B2B SaaS content that fuels demand, generates leads, and encourages lucrative customer action, emphasizing complete funnel marketing strategies.

GoodFirms – the world’s leading review and rating firm – interviewed Tuhina Anand, the Founder of KODA Integrated Marketing Services, to learn more about the company’s services and future goals.

Inception Story

Tuhina Anand is the founder of KODA Integrated Marketing Services, a content marketing, and digital advertising agency focusing on developing relevant content and digital marketing solutions for B2B Tech and SaaS companies.

Tuhina told GoodFirms how this business idea was conceived many years ago. Tuhina started Koda in 2019 to address the gap of content specialists in the B2B Tech/SaaS space for creating content and campaigns.

She further stated that Koda has a global clientele that includes Fortune 500 companies, unicorns, tech start-ups, and companies on the verge of launching their IPOs.

Business Model: In-House Team 

When asked about Koda’s business model, Tuhina said, “We have a dedicated team of writers, subject matter experts (SMEs), digital marketers, SEO specialists, content strategists, and designers in-house.”

Koda has an in-house team with rich experience in fields such as finance, marketing, and technology. The writers can deliver assets that are easy to understand, well-researched, and lead to conversion.

What Makes KODA Different?

The Founder of KODA Integrated Marketing Services, Tuhina Anand, said, “Our content is original and well-thought out. Our focus is both on strategy and execution for full-funnel content marketing.”

Services Offered & Client Retention

On being asked which sorts of businesses KODA generally serves to which, Tuhina responded: “We cater to companies working in the Retail Tech, MarTech, FinTech, and IT Services and work with new age companies in the US, Europe, Southeast Asia and India.”

They work on a plethora of content form factors right from a mailer to creating a video. They do it all, be it a newsletter, mailer, social media copy, video-script, website content, blog, e-book, case-study or white-paper.

The company’s founder understands that content marketing is not just about writing good content; it’s much more. Some other services that they offer include:

  • Website Design
  • Web Development
  • Web Maintenance
  • Content Distribution
  • Video Production
  • Video Creation
  • Digital Marketing Campaigns
  • Designing Brochures
  • E-book
  • White Paper
  • Presentations

Customer Satisfaction 

When asked how satisfied she thought her customers were, Tuhina replied, “On a scale of 1 to 10, I believe our customer satisfaction rate to be an 8.”

While onboarding clients, apart from being a service provider, they work like an extended marketing team for their clients as a company.

Provide Support To Clients

The founder of KODA revealed that the team’s contact details that would work closely on a project are shared with the client at the time of onboarding. Tuhina said, “To ensure seamless delivery, they have a dedicated team of 2-3 writers per project depending on the size of the account and a project manager who is a SPOC for the client.”

The team and the project manager are in touch with their clients on email, WhatsApp, Slack or any other channel of communication the client may be comfortable with. Clients can also directly reach out to the resources working on their project and in case of any escalation there is an escalation matrix in place.

Adaptable Payment Structure

In response to a question concerning payment structure, Tuhina said, “The payment schedules are mostly monthly retainer clients where we decide on the deliveries per month and charge a fixed cost per month. These retainer contracts are for a minimum of 1 year or 2 years in some cases.”

“The contracts are renewed annually and if the scope of work increases mid-year we revisit and revise the commercials accordingly. They also take assignments that are project based,” she added.

Scope & Minimum Budget

They have worked with clients who normally do not have an in-house marketing team. The plans are customized as per business requirements.

Future of KODA Integrated Marketing Services

While concluding the interview, we asked how she sees KODA in the coming ten years. With AI making in-roads everywhere content creation included, the content industry is evolving at an unprecedented pace.

The founder shared her insight, “As an agency owner, it is my constant endeavor to keep up with changing times. The industry is going through a very exciting time and we are experiencing a technology influx like never before.”

The detailed interview is available on GoodFirms.

About GoodFirms

Washington, D.C.-based GoodFirms is an innovative B2B Research and Reviews Company that extensively combs the market to find business services agencies amongst many other technology firms that offer the best services to their customers. GoodFirms’ extensive research process ranks the companies, boosts their online reputation, and helps service seekers pick the right technology partner that meets their business needs.