Koda’s Tailored Approach to Content Marketing for Retail Tech Success
April 14, 2023
The retail technology industry is rapidly evolving, with companies constantly striving to improve their marketing strategies to stand out in a crowded market. One effective way to do this is through content marketing, which allows companies to communicate their brand identity and value proposition to potential customers. However, many retail tech companies struggle with identifying the right partners to offer suitable strategic guidance when outsourcing content. In this case study, we explore how KODA helped retail tech companies overcome their content marketing challenges and achieve their marketing objectives.
Retail tech companies face various challenges when it comes to content marketing, including creating content that resonates with their target audience, managing multiple channels, and maintaining brand consistency across different regions. In addition, they need to communicate complex solutions such as automation, supply chain management, inventory management, payments, and more to their target audience in a clear and concise manner. One of the biggest challenges faced by retail tech companies is identifying the right partners to offer suitable strategic guidance when outsourcing content. In fact, 51% of retail tech respondents reported identifying suitable partners as their biggest challenge.
At Koda, we have worked with various retail tech companies, developing unmatched content for their guides, case studies, ABM, blogs, cheatsheets, and other content formats targeted toward global regions and clients. We understand the nuances of the retail tech industry and work closely with our clients to understand their unique product offerings and target audience.
67% of retail companies use success stories, infographics, and webpage content to introduce new products or services, highlighting the need for effective content creation and distribution. Koda’s team of content creators and marketing experts curate content by understanding each retail company’s unique value proposition, target audience, and marketing goals. We then developed a tailored content marketing strategy that included: Included various types of content form factors, such as:
- Website content
- Landing pages
- Notes from founders
- Thought leadership articles
- Guides targeting global regions
- Success stories
- Case studies
- Focused on creating engaging, informative, and reflective content of each company’s brand voice and messaging
- Worked closely with clients to understand their product/service offerings and goals
- Took a customized approach to content marketing
- Offered a range of services, including:
- Developing content strategy and ideation
- Content creation and distribution
- Ensured that clients received end-to-end solutions for their content marketing needs
Through Koda’s content marketing strategies, the retail tech companies were able to achieve significant results.
- Blogs and website content generated high engagement and increased website traffic.
- Landing pages and mailers helped drive conversions and build customer loyalty.
- Thought leadership articles and guides established the companies as industry leaders
- Case studies provided evidence of their success stories.
Koda’s content marketing approach helped retail companies build a strong online presence, enhance their brand reputation, and generate leads. By developing effective content marketing strategies, KODA has helped its clients establish themselves as thought leaders in the industry and increase their brand awareness. We have also helped our clients improve their lead generation efforts by creating unmatched content that communicates their complex solutions in a clear and concise manner.
The retail industry is highly competitive, and companies need to stay ahead of the curve with their marketing strategies. KODA’s customized approach to content marketing helps retail tech companies overcome their content marketing challenges and achieve their marketing objectives. By working closely with our clients, we ensure that their content marketing strategies are aligned with their business goals and tailored to their unique product/service offerings and target audience.