SaaS Marketing Agency
For SaaS Leaders Who Want to Know
What Marketing Actually Earned
Koda is a SaaS marketing agency for B2B software companies.
We run SEO, PPC, LinkedIn, ABM and content, and every rupee
we spend shows up in the numbers your board asks about pipeline,
CAC, payback and closed revenue.
Why Koda
Your Business Needs
Customers Who Stay.
Koda is a marketing agency built only for B2B SaaS and tech companies. Instead of chasing leads and traffic, we plan for demand, conversion and retention from day one, and report in the numbers your leadership team already uses.
- Your dashboards look healthy. Your revenue forecast doesn't.
- Every channel claims credit, and nobody can say what closed last quarter's deals.
- A team that thinks in ACV, buying committees and payback periods.
- Demand built first, then captured.
- We only work with B2B SaaS and tech companies.
- We report in your leadership team's numbers, not ours.
Our SaaS Marketing Approach
Your Numbers Pick the Channels. We Don't Guess.
Before we suggest anything, we study your ACV, sales cycle, win rate, MQL-to-SQL rate, CAC payback and churn. A low-priced self-serve tool and a six-month enterprise deal need very different marketing, even in the same category. Your numbers tell us which one you are.
Three Rules Behind Our SaaS Marketing Services
Every Channel Answers to Pipeline
Search, paid, LinkedIn, email and content all write back to your CRM. By month three, one dashboard shows cost per SQL and closed revenue for each channel.
Know the Buyer Before Buying Ads
We talk to your sales team, read lost-deal notes and watch demo calls first. Most weak campaigns fail on the message, and fixing the brief costs less than raising the budget.
Own Your Growth, Don't Rent It
Paid traffic stops the day the budget stops. Organic search and your own content keep working. We run both and shift the mix as payback improves. More on this in our guide to demand generation for SaaS companies.
One SaaS client grew quarterly organic leads by 148% in a year. Read that story and more in our case studies.
SaaS Digital Marketing
Services, Run by One Team
SaaS SEO and AI Search Visibility
Buyers now ask ChatGPT, Perplexity and Google's AI Overviews for a shortlist before visiting any website. If your product isn't in that answer, you're out before the race starts. We get you ranked on Google and cited by AI tools for the searches buyers make when they're ready to buy.
01 Key Deliverables
- Keyword and AI prompt research mapped to buying stage
- Competitor, alternatives and integration pages
- Technical SEO and schema fixes
- Monthly report on rankings, AI citations and pipeline
02 Expected Outcomes
Lower blended CAC within 9 to 12 months, less dependence on paid spend, and organic visitors who book demos instead of just reading.
AI Search Optimisation
Content written and structured so AI tools can quote it and recommend you.
Technical SEO for SaaS
Clean crawling across app subdomains, docs and marketing sites.
SaaS PPC and Paid Media
Clicks are easy to buy. Opportunities are not. As a SaaS PPC agency, we judge every campaign by cost per qualified opportunity and move budget toward whatever creates pipeline. Google catches buyers already searching. LinkedIn reaches accounts that don't know you yet.
01 Key Deliverables
- Account rebuilt around buyer intent
- Offline conversion imports and CRM sync
- Weekly ad and landing page tests
- Monthly report on cost per SQL, pipeline and ROAS
02 Expected Outcomes
Lower cost per SQL, less budget wasted on empty clicks, and a clear view of which keywords bring revenue and which bring no-shows.
Google Search
Competitor, category and problem keywords run in separate campaigns, so budget can't leak.
LinkedIn Ads
Targeting by job title, seniority and account list to reach the whole buying group.
Retargeting and Trial Recovery
Win back pricing-page visitors and stalled trials. Often your cheapest conversions.
LinkedIn and Account-Based Marketing for SaaS
Enterprise software is bought by six to ten people, and the one who can kill the deal rarely fills in a form. Once deals get bigger, more leads won't help. Reaching the right people inside the right accounts will. We combine LinkedIn ads, founder content and personalised email so the whole buying group hears one story.
01 Key Deliverables
- Target account list built on ICP fit and intent data
- Messaging for each persona and industry
- Ghostwritten LinkedIn posts for founders and leaders
- Email sequences written per persona
02 Expected Outcomes
More meetings with target accounts, more people engaged in each deal, and shorter enterprise sales cycles.
1:1 and 1:Few Programmes
Custom pages and creative for your top 20 to 50 accounts, plus industry-level campaigns for the next 300.
Intent-Triggered Outreach
Sales hears about an account while it's still researching, before it shortlists someone else.
SaaS Content Marketing and Conversion
Most SaaS content is written by people who've never logged into the product. It ranks for a while and converts almost nobody. We write from your product, customer calls and sales objections, so it says things competitors can't copy.
01 Key Deliverables
- Positioning and messaging by persona
- Case studies with real before-and-after numbers
- Comparison pages, ROI calculators and battlecards
- Homepage, pricing page and demo flow fixes
02 Expected Outcomes
Content your sales team actually sends to prospects, more demos from the traffic you already have, and a library that keeps adding pipeline for years.
Customer Proof
"Cut onboarding time by 61%" beats "improved efficiency" every time.
Pricing and Demo Flow
Three pages decide most of your conversion rate. We start there.
Full-Funnel SaaS Marketing Strategy and Attribution
Five channels with five separate reports is how budget leaks quietly (here's why siloed campaigns leak revenue). We run one programme with one message and one way of measuring. If your CRM can't trace a closed deal to its first touch, every budget call is a guess, so we fix that first.
01 Key Deliverables
- 12-month plan with channel mix and budget split
- Lifecycle stages agreed with sales
- Multi-touch attribution in HubSpot, Salesforce, Pipedrive or Zoho
- Executive dashboard for spend, pipeline, CAC, payback and ROAS
02 Expected Outcomes
Board-ready reporting, budget decisions backed by revenue data, and a healthier LTV to CAC ratio.
Cohort Reporting
See which channels bring customers who actually stay.
Executive Dashboard
One live view your CEO, CRO and CFO can read without a marketer in the room.
How We Work
How Our SaaS Marketing Agency Works With You
One senior SaaS strategist owns your account from the first call. No handover to a junior in month two. Here’s what year one looks like.
Want to see where your pipeline is leaking?
and Strategy
- Review of ACV, CAC, payback, win rate and churn
- Interviews with sales, customer success and recent customers
- Audit of your channels, CRM and tracking
- A 12-month plan with budget split and KPI targets
and Launch
- CRM and conversion tracking live before any spend
- Messaging signed off by product and sales
- Launch on the two or three strongest channels, with weekly optimisation
and Scale
- Double down on the channels that perform best
- A/B testing on creatives, landing pages and offers
- Monthly reporting against KPI targets
and Growth
- Quarterly performance review with your team
- Budget reallocation based on results
- Roadmap for the next 12 months
Frequently Asked Questions About
Our SaaS Marketing Services
What makes Koda different from other SaaS marketing companies?
We only work with B2B SaaS and tech companies, and we don’t launch a campaign until your CRM is connected. Plenty of agencies can run ads. Very few can tell you what those ads were worth.
Which channels should a SaaS company invest in?
It depends on your deal size and how you sell. Smaller deals with self-serve signups usually lean on SEO, content and Google search. Larger deals with a buying committee need LinkedIn and ABM. We suggest a mix only after we’ve seen your numbers.
How long before we see results?
Paid campaigns give usable data in 30 to 45 days. SEO and content usually add real pipeline between months four and eight. Tracking and conversion fixes often pay back fastest, because they lift everything already running.
Our last SaaS marketing agency didn't work. Why would this be different?
Most failed engagements come down to one of four things: the agency never understood the product, targeting was too broad, nothing was tracked, or the offer didn’t suit the buying stage. Our audit shows which one hit you before we propose anything.
How does a SaaS digital marketing agency compare with hiring in-house?
One senior in-house SaaS marketer costs more per year than most of our retainers, and you’d still need paid media, SEO, content and design skills on top. Our proposal includes a side-by-side cost comparison.