Email Marketing Best Practices for Campaigns
that Create an Impact - Koda

Emails or Electronic mail  first appeared in the 1970s as a computerized replacement for hand-delivered mail with the intent of simplifying communications at the workplace. Since then emails have come a long way and now are an indispensable part of both our personal and professional life. In all probability you must have sent an email just before reading this article, and in the few minutes that followed, you may have already gotten one or two more.

With 4.6 billion people having email accounts, humans have incorporated email into their lives on a scale never seen before. The amount of emails exchanged everyday is estimated to be over 333 billion, and by 2026, it’s expected to reach 392 billion. No wonder then that companies and marketers across the globe are using emails for better outreach. Infact, 87% B2B use email marketing to promote and distribute content. However, just sending emails or running a campaign without any thought behind it is of no use. 

In this blog, we have listed out best practices that make an email effective and engaging. We have also listed out different types of email campaigns that work and facilitate business growth. So grab a cup of coffee and read along.

Email Marketing – Best Practices

1. Segmentation: Targeting the right audience

In email marketing, segmentation is essential because it lets you break your audience up into several groups based on their interests, engagement levels, demographics, and purchasing patterns. Segmenting the audience helps in sharing information that resonates with them, increases engagement and conversions.

2. Personalization

Personalization is no more about just addressing the recipient with their name. The content needs to be personalized based on each recipient’s preferences, activities, and past history with the business. Going the extra-mile helps enhance engagement and conversion rates. A few ways to personalize emails can be subject lines, recommendations based on past purchases, and offers that spark interest and compel them to take action. 

3. Creating engaging subject headlines

First impressions matter and the subject line of an email is like the cover of a book. Crafting attention-grabbing subject lines is essential for achieving success in email marketing. An intriguing subject line draws the reader in and sparks interest, increasing the chance that the email will be opened. Create subject lines that stand out and encourage users to open and read emails.

Some of the examples of catchy subject headlines are:

• (Company Name), don’t just hope for, but achieve success!
• Discover the Future of Efficiency: Visit Our Platform Today!
• Upgrade Now for Unlimited Access – Your Exclusive Offer Awaits!
• Stay Ahead of the Game: Dive Back into Our App Today!
• Don’t Let the Conversation Fizzle!

4. Leveraging email marketing tools

Using email automation tools to their full potential will greatly improve your email marketing approach. Email marketing automation flows can be configured to be triggered by important milestones or customer behavior. This allows you to send audience-relevant communications on time, which increases engagement and fosters client loyalty.

5. Mobile optimization

In order to guarantee a flawless user experience and optimize the results of your email marketing campaigns, you must optimize your emails for a variety of devices in the age of mobile commerce. Because more and more people are checking their emails on tablets and smartphones, it’s important to create emails that look great on all devices. When it comes to mobile optimization, adaptable email templates that adapt to various screen widths should be taken into consideration. 

6. Using visual elements effectively

Use eye-catching pictures, videos, and graphics to your emails to make them more memorable and captivating. Make sure the images you include in your emails complement the tone of your brand and are pertinent to the content you are trying to convey. Make use of quick loading, high-resolution graphics to give users a smooth experience. 

7. Implementing clear calls to action (CTAs)

To increase client engagement and accomplish the objectives of your email marketing campaigns, you must use calls to action (CTAs) that are both clear and appealing. Whether the desired action is to make a purchase, register for a webinar, or download a resource, CTAs help your recipients get there. Ideally, you should position your call to action (CTAs) in the email above the fold or at the conclusion of an attention-grabbing product description. You can use A/B testing to find the best location, phrasing, and design for your call to action (CTAs).

8. Add social proof

Using social proof in your email marketing can help you establish credibility and trust with your audience, which will encourage favorable purchasing decisions. Social proof is the display of other people’s opinions and actions to demonstrate the legitimacy of your brand and the backing of real people. 

9. Leveraging A/B testing

A/B test your emails to determine what works best for your target audience. To accurately determine the impact of A/B testing, one element must be tested at a time. You can test subject lines, email content, images, call to action (CTAs), and the time of sharing the email.

10. Tracking and analyzing performance

Gaining insights, refining tactics, and increasing email marketing outcomes all depend on tracking and evaluating the performance of your efforts. You may use email marketing tools that offer comprehensive analytics and reporting options to monitor and evaluate the effectiveness of your own email campaigns. This will enable you to assess important metrics and enhance your email marketing strategy with the support of data.

Types of Email campaigns

1. Email Newsletter

A company’s email newsletters are essential to continuous communication with its readers. These emails are filled with insightful material and are sent out frequently—weekly or monthly, on average. A well-written newsletter can maintain your brand in the forefront of consumers’ minds, build authority in your industry, and improve customer relationships.

2. Acquisition Emails

Acquisition emails are sent to potential clients who may not be familiar with your brand. These emails are meant to provide an overview of your goods or services and persuade the receiver to take a specific action, such as downloading a resource, joining a mailing list, or making their first purchase.

3. Retention Emails

The goal of retention emails is to maintain current clients’ interest and brand loyalty. These emails may contain reminders to re-engage with your product or service, personalized suggestions, exclusive offers, or loyalty awards. The primary objectives are to foster recurring business and demonstrate to clients how much you appreciate their company.

4. Promotional Emails

Email promotions are designed to encourage users to take quick action, like buying something, registering for an event, or seizing a special deal. These mails frequently feature unique offers, new product releases, and special discounts. Good promotional emails create  a sense of urgency motivating recipients to act quickly in order to take advantage of the offer.

Summing Up

By implementing these best email practices into action, you can lay the groundwork for email marketing campaigns that connect with your target audience and facilitate business growth, generate more sales and revenue.

Unravel the full potential of your email marketing with Koda. Our experienced team specializes in creating impactful, personalized email campaigns that boost engagement, drive sales, and build lasting customer loyalty.

Get in touch with us now to learn how our proven email campaign strategies and innovative solutions can help you achieve your marketing goals. Partner with Koda and watch your email marketing performance soar!