How to Implement AI Marketing Strategy in 2024

Artificial Intelligence (AI) has become an indispensable  part of our everyday life both in personal and professional spheres. According to Gartner, 50% of consumers in developed economies will have AI personal assistants by 2027 that can make purchases on their behalf. By 2030, machines will handle at least 25% of all consumer purchases and company replenishment requests. Businesses across the spectrum are leveraging AI  to enhance productivity, efficiency, increase sales and much more.  

Today marketers are able to make informed choices, run highly targeted campaigns, personalize communication with their target audience and do a lot more that was only an imagination.  In this blog we shine the spotlight on how AI is transforming the marketing game. Let’s get started.

The Role of AI in Marketing

AI based technology can track audience behavior and economic trends that affect marketing campaigns. It can analyze consumer purchase patterns, preferences, buying behavior, and more and help marketers identify the most preferred channel to connect with the target audience. New-age AI-based marketing tools offer accurate insights into customer journey and market trends by fusing AI technologies with customer and brand experience data. 

Artificial intelligence (AI) technologies, such as sentiment analysis, machine learning (ML), natural language processing (NLP), and others, help you make decisions that keep you ahead of the competition and ready for the demands of a changing market.

Ways to Implement AI in Digital Marketing 

We live in a world that’s connected over the web. With over 5.35 billion internet users globally, having an online presence for a business is no more a choice, it is a necessity. This explains why traditional marketing is not enough. What businesses need is a robust digital marketing strategy to increase their reach and visibility. AI can play an instrumental role in creating a digital marketing strategy that’s effective and makes an impact. Let’s look at ways in which AI can bolster a businesses digital marketing efforts. 

1. Data analysis

AI analytics leverage machine learning algorithms to perform real-time data analysis, reveal trends, create data links, and offer critical customer insights. You can use AI tools to find out what works and what doesn’t for your company and the way your clients communicate with you.

Making decisions is aided by insights derived from data. With the information available to you, you can make informed decisions about how to modify your marketing initiatives.

2. Content creation

AI can create and enhance marketing content, like blog posts, emails, social media postings, captions and more. Marketers can employ AI for multimedia, including graphics, music, and even video, in addition to writing. Whether it’s brainstorming, an outline, or a few paragraphs to spark your imagination, AI can help you simplify your research and help you design a flow/structure. 

It’s crucial to remember that not all content produced by AI is instantly suitable for publication. Therefore, AI generated content should always be edited, fact-checked, and adjusted to align with your brand voice. No wonder why only 6% of AI-using marketers claim to post AI-generated content exactly as it is. 

3. Ad targeting and analysis

The efficacy of advertising can be significantly increased by artificial intelligence (AI), which offers automation and insights based on data. Before a full-scale rollout, it enables advertisers to test several ad versions and forecast audience reactions. AI improves audience targeting and forecasts future success by examining historical performance data. Engagement and conversion rates are increased by tailored ad content and real-time analytics. AI also finds the best channels to spend money on and modifies budgets to optimize return on investment. Better spend allocation decisions are informed by AI through the tracking of views and interaction. In general, AI improves client engagement and trust, optimizes spending, and produces more relevant advertisements

4. Personalizing emails

Artificial intelligence (AI) plays a crucial role in personalizing emails by analyzing user data and automating key aspects of the process. AI can segment audiences based on behavior, preferences, and demographics, ensuring that each email is relevant to the recipient. It can also personalize subject lines, content, and images, tailoring each email to the individual’s interests and past interactions. Additionally, AI can optimize send times for each recipient to increase open rates and engagement. By automating these tasks, AI helps marketers create more effective and engaging email campaigns, saving time and improving overall performance.

5. Creating Unique Images With Generative AI

Generative AI can be used by creative marketers to produce original content—especially images—for social media platforms that will increase user engagement. For instance, generative AI can swiftly produce a picture from descriptive text or an image from a daylight photo by using image-to-image conversion. It can be revolutionary to find innovative methods to interact with customers through AI-generated images.

6. Social media listening and brand awareness

Tracking online brand references and repurposing them to raise brand awareness is known as social listening. Manually scanning across all platforms and mentions is cumbersome and impossible. Brands can use AI to track user activity across various online social platforms, sort through the clutter and decide which social interactions to prioritize.

They can also set up an automated response system to comments and emails and ensure no comment or reaction stays unanswered. By utilizing AI brands can get deep customer insights and accomplish a lot more than they can imagine such as:

• Recognize the intent and tone.
• Learn about the latest social media trends and refine their messaging.
• Find new business prospects.
• Identify influencers who can promote their products/services..
• Engage with their audience in a meaningful way.
• Respond to grievances or other concerns raised on social media.

7. Chatbots

AI chatbots can significantly reduce the workload of your customer service team by taking care of simple routine queries and offering prompt assistance to customers. Chatbots can thus help  enhance the overall customer  experience, improve customer retention, and promote overall business growth.

Benefits of AI in Marketing

1. Craft effective marketing strategy

By utilizing data analytics and insights, you can create marketing assets that resonate with your audience and get you conversions. 

2. Speed and efficiency

According to two thirds of marketers, the greatest benefit of AI in marketing is time saving. Marketers claim that using AI to create a single piece of content saves them more than three hours. In addition to giving you more time and energy to do more and devote your time where it counts most, this enhances your brand.The ability to quickly pivot and execute campaigns in a matter of hours or days is invaluable, regardless of whether you’re establishing digital marketing or spinning out social media campaigns. 

3. Better customer experience

AI helps personalize the customer experience in multiple ways. Data and insights enable marketers to design and execute highly targeted campaigns. AI chatbots ensure prompt response, quick resolution of queries, and 24×7 support. 

Wrapping Up

Incorporating AI into your marketing strategy is no longer optional. It’s essential for staying competitive. Partner with Koda, a leading digital marketing agency, to leverage AI-driven strategies. Stay ahead of the curve in the evolving landscape of marketing by embracing the AI revolution and adapting your approach. With Koda by your side, you can uncover unprecedented marketing success by harnessing the power of artificial intelligence. Reach out to Koda today and revolutionize your marketing efforts for tomorrow.